Fashion

Principles of Fashion

• Fit is more important than style. You must know the rules before you bend or break them.
• Neutral colors never go out of style - cream, beige, black, brown, white, gray
• Belts are not meant to hold your pants. If they do, it means you have the wrong size pant. Belt’s color should match shoe. Belt’s should not have a prominent buckle.

Materials

Polyester

Cotton

Linen

Leather

Wool

Cashmere

Principles of Fit

Polo Shirts

Shirts with longer backsides are meant to be tucked-in (the extra fabric ensures the shirt doesn’t come “out” when you bend forwards).

1. Shoulder seam should rest on shoulder bone
2. Collar should only be able to fit too fingers comfortably when the top button is fastened. Otherwise it’s too tight or too loose.
3. Sleeve should end mid-bicep and hug your arms as closely as possible. Shorter is feminine and longer makes arms looks small. Baggy sleeves make arms look puny.
4. Shirt should hug chest and taper downwards and not have excess of two inches extra fabric.
5. Length should end between upper and mid crotch.

Jeans/Pants

Generally get slim fit or tapered fit are more flattering. Wider fits are less stylish because they don’t emphasize your legs and make you look shorter.

1. Top should be one or two inches below belly button
2. Should hold without a belt, can fit two fingers in between waist and pant
3. A well-fitting pait of jeans highlight your body. It should hug butt and not have excess fabric
4. One to two inches extra fabric when pulled from thigh, should closely hug thigh
5. Should taper downards towards the calf
6. The length should touch top of shoe. Not longer or shorter.

Shorts

1. Shorts should fit the same as pants.
2. Length should be 1”-3” above knee. Shorts should never go past the knee.
3. Chino shorts can be worn - navy, khaki, grey, white.

Categories

Luxury/High-end

• Highest quality craftnamship and materials
• Exclusivity
• E.g. Louis Vuitton, Prada, Gucci

  Designer

• High quality clothing at lower that luxury price-point
• E.g. Ralph Lauren, Coach, Michael Kors

  Contemporary

• Stylish, trending clothing
• E.g. Zara, H&M

  Fast Fashion

• Inexpensive, quickly-produced clothing
• E.g. Forever 21, Primark

  Streetwear

• Casual, urban clothing
• E.g. Supreme, Off-White

Brand Tiers

Top-Tier

• Brunello Cucillini
• Loro Piana
• Canali

  Mid-Range

• Ralph Lauren

  Low-Tier/Budget

• GAP
• Old Navy

Appendix

Colors

Colors can generally be categorized as warm, cool, or neutral.

• Warm colors - reds, oranges, and yellows
• Cool colors - blues, greens, and purples
• Neutral colors (lack strong chromatic content) - black, white, gray, and brown